Case Studies
Social Media + Branding Work
A curated collection of my digital impact. More available upon request.
Hey Doc | heydocgame.com
A cards against humanity style card game geared towards medical professionals.
Hey Doc approached me for help designing their brand and social media strategy ahead of an upcoming Kickstarter campaign.
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Deliverables: Kickstarter video, website, logos, social media collateral, lifestyle photography, stylesheets, social calendar.
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Result: They doubled their Kickstarter goal, sold out for months and became a social success growing from 0 followers to over 4,000+ organically in a few months time. We collected a valuable client base of physicians and medical clients across America and have been featured in news articles and conferences.
Marcella | marcellanyc.com
NYC designed, luxury womenswear company targeted towards edgy, minimalist professionals.
Marcella was looking to establish a video based marketing strategy across their social media and website.
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Deliverables: Campaign videos for social media, behind the scenes snippets to be used on Instagram/Facebook, site banners, dynamic editorial style video loops to supplement listings.
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Results: Campaign videos garnered over 80% more impressions on website, listings that featured a dynamic video sold out 2.5x as fast. Overall revenue was up 30%+ upon completion of full video campaigns across all media.
K-Fest | Big E Food Festival
An international food and music festival.
Deliverables: Website, logo, billboard, TV commercial, radio spot, social media strategy, vendor coordination, photography + videography during the festival.
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Results: Under my creative direction, this small local arts and crafts fair once held at a local park every year grew to a massive festival with over 40,000 per weekend in attendance at the Big E Fairgrounds.
Other Projects
Honorable mentions:
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Lifestyle branding / videography for a fitness trainer who ended up building a sustainable six figure business on social media.
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Social media / messaging strategy for a top selling real estate brokerage who rebranded to attract a younger audience who went on to almost double recruitment numbers.
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Social media management for one of the top wedding videography companies in NE
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Social media consulting for over 200+ real estate agents from brokerages like Compass, EXP, Rovithis, etc
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Branding/Social media for musicians, podcasts, fashion companies, restaurants, e-commerce companies and more.
